Purpose | Serve the membership, develop plans, hit the goals, do the work, have some fun, i.e. really geek out on coffee.
- Primary contact for accounts payable and vendor correspondence
- Works behind the scenes to keep things running smoothly
- Makes things happen, has the best laugh ever, went to see the new Harry Potter movie on opening night but fell asleep, so went again the next day
- Primary contact for events, Guild activities, and training
- Works with Events Committee, Professional Development Committee, Roaster’s Guild, Barista Guild, Exposition Sub-Committee, and Regional Events
- Does way more than should be humanly possibly, derives great happiness when others succeed, never fails to make us laugh
- Contact for regional events, Skill-Building Workshops, and Exposition lectures and labs
- Works with Professional Development Committee, Training Sub-Committee, Roaster’s Guild and Barista Guild
- Organizes training workshops and the educational program for The Event, can lift a car with her bare hands
- Primary contact for membership inquiries, member services, and general SCAA inquiries
- Works with the Volunteer Development Sub-Committee
- Driven to serve our members, talks to more people in one day than most do in a lifetime, jingles when she walks
- Primary contact for operational logistics and exhibit sales & marketing for our annual Event
- Works with the Events and Exhibitor Advisory Committees focusing on Exposition & Symposium
- Master of the Walkie Talkie, keeps us all in line, spends the whole year working towards one weekend and then starts all over again
- Primary contact for press inquiries, Symposium, marketing things, award programs, research
- Works with Statistics & Standards and Professional Development Committees, International Relations Council, and the Coffee Quality Institute
- Forever motivated by making all the pieces fit, inspired by the generosity of this industry, a bit obsessive about eliminating clutter
Katy Goulding ("The Scout")
Business Development Associate
Call | 562.624.4100 ext. 4117
Write | E-Mail
Business Development Associate
Call | 562.624.4100 ext. 4117
Write | E-Mail
- Primary contact for advertising opportunities
- The bigger the challenge, the better. Throw anything at her, really.
- Innately talented at discovering stuff, including new, unmarked, unknown and uber-hip restaurants in NYC
- Contact for Membership Services and general SCAA inquiries
- Works with the Certification Sub-Committee of the Professional Development Committee
- Impeccable fashion sense, would gladly eat desert instead of a meal on any occasion, cleaned out an office overloaded with 10 years of clutter on her first day at SCAA
Ellie Hudson-Matuszak ("The Force")
Director of Professional Development
Call | 562.983.5037
Write | E-Mail
Director of Professional Development
Call | 562.983.5037
Write | E-Mail
- The contact for professional development--education and training, certification programs, training events
- Works with Professional Development and closely with Statistics and Standards and the Guilds as well as Events
- Once rocked a coffee bean tat, knows precisely the right word to use and can likely tell you its etymology, was on staff long before she was on staff
Alex Katona (“The Passion”)
Programs Manager for the Coffee Quality Institute (CQI)
Call | 562.901.3166
Write | E-Mail
Programs Manager for the Coffee Quality Institute (CQI)
Call | 562.901.3166
Write | E-Mail
- Primary contact for the Q and other CQI matters as well as sustainability issues
- Works with the Sustainability Council and the Statistics and Standards Committee on the MDG project
- Unwavering commitment, single-handedly making us a greener organization, often elicits groans from her use of bad puns
- Contact when you want to get the word out about something exciting going on, primary contact for SCAA publications and resources
- Works with Statistics & Standards committee
- Can organize vast and disparate pieces of information like nobody’s business, takes on the daunting challenges with a smile, known for delivering zingers in staff meetings with spot-on timing
Laura Lee (“The Smile”)
Director of Business Development
Call | 562.624.4100 ext. 4111
Write | E-Mail
Director of Business Development
Call | 562.624.4100 ext. 4111
Write | E-Mail
- Primary contact for sponsorship, advertising, and event promotional materials
- Works with the Allied & Retail Council
- Never met a stranger, can talk about any number of subjects at great length, enjoys a nice long marathon to pass the time, instantly brightens the mood
- Supports the organization with vision, strategic advice, and global perspective
- Works with Executive Director, Board of Directors and Staff
- A walking encyclopedia of coffee, spends weeks on end in distant lands training cuppers - but still finds time for his beautiful wife and family, has more awards on his wall than the average person could attain in 10 lifetimes
- Primary contact for membership accounting and accounts receivable
- Works with Membership
- Incredibly kind and lovely, our in-house translator and representative for Spanish speaking members around the world, makes a mean cup of coffee…everyday…for the entire staff…we love you
- Primary contact for finance and accounting, human resources, systems
- Works with Executive Committee
- Relishes in the fine points, has a lovely wife & two beautiful daughters, has perfected the art of organized piles
- Primary contact for strategic issues, leadership, advocacy, all things coffee
- Works with Board of Directors and the Executive Committee
- Our go-to guy, a coffee person through and through, cares deeply, has the whole office using “really?”
- Primary contact for event marketing, advertising, promotions, and new media activities
- Works with the Events Committee
- A gifted writer, has a to-do list longer than the U.S. Constitution – and if you are not a fan of the SCAA on Facebook or a follower on Twitter, she will hunt you down and make you one
Call 562.624.4100 
Write info@scaa.org
Read SCAA Blog
Symposium 2010
SCAA on Facebook
SCAA on Twitter
Photos on Flickr
Write info@scaa.org
Read SCAA Blog
Symposium 2010
SCAA on Facebook
SCAA on Twitter
Photos on Flickr